Hyper-personalization and marketing automation with EW AdTarget

Advanced Personalization with Built-In AI

Scale your marketing with NBO functionality and an offer store that automatically selects relevant products and personalizes messages. A single campaign can include thousands of individual customer journeys—with no manual setup required.

Precision Audience Segmentation

Define any target group, down to a segment of one. No need for IT specialists or business analysts.

No-Code Campaign Management

Launch complex marketing campaigns using pre-built blocks and templates. The drag-and-drop interface enables full functionality without any programming skills.

[ 01 ]

Embedded NBO

An intelligent personalization engine built into the campaign workflow. Choose your NBO model—upsell, retention, loyalty—and the system selects the most relevant offer for each customer.

[ 02 ]

Product Catalog

A centralized content hub with offer texts, product attributes, and ready-to-use activation scenarios. When NBO selects an offer, the catalog instantly supplies the right content and triggers the required business operation—automating the entire chain.

[ 03 ]

Omni- and Multichannel Engagement

Connect with customers across all touchpoints to deliver a consistent experience. Support for traditional and digital channels: email, SMS, push notifications, apps, messengers, and more.

[ 04 ]

Hypothesis Testing and Campaign Optimization

Automatically split audiences for A/B testing. Use marketing management dashboards to monitor KPIs and identify top-performing mechanics.

[ 05 ]

Loyalty Program Support

Manage customer points and rewards based on their achievements within your brand ecosystem.

[ 06 ]

Smart Contact Policies

Set automated limits on offer frequency to avoid overwhelming customers with too many messages.

[ 07 ]

Campaign Calendar

Schedule campaigns based on dates, triggers, or events. Automate execution with precise timing.

[ 08 ]

Universal API

Add new inbound channels on your own and speed up time-to-market using the universal API of the platform.

FAQ

Which channels can be used to communicate with customers?

The campaign management system integrates with both traditional and digital channels: SMS, USSD, push notifications, in-app stories and banners, chatbots, and AI-powered voice assistants.

How many team members are required to manage campaigns?

One marketer is enough to run campaigns, with one system administrator for initial setup. EW AdTarget significantly simplifies marketing operations and helps optimize team resources.

How long does implementation take?

Installation typically takes 4–6 months, starting from the moment the customer provides the necessary equipment and access to the Eastwind team.

Is additional software required for the marketing automation system?

No. EW AdTarget runs on the free Oracle Linux 8.7+ OS, so there’s no need to purchase extra licenses.

Is the campaign management solution deployed on-premise or in the cloud?

EW AdTarget is deployed on-premise on the customer’s servers. All client data remains within your corporate perimeter, meeting strict security requirements. Role-based access can also be configured.

How is the campaign automation tool licensed?

Two models are available—CAPEX and revenue sharing.

CAPEX: The customer pays upfront for the full solution and one year of support, with optional renewal.
Revenue Sharing: The system is priced up front, and the customer pays a share of campaign-generated revenue. Once the total matches the system cost, ownership transfers to the customer.