CVM Platform for Telecom and Banking: AI & ML, Real-Time Campaign Management

AI & ML-Powered Personalization

Unlock value from every customer interaction with AI-driven CVM campaigns. Built-in NBO models, unified 360° customer profiles, churn prediction, and other advanced analytics deliver maximum conversion and revenue.

Real-Time Responsiveness

Personalize user communication based on the events they generate. Instantly detect changes in customer profiles and respond at the right moment.

Full-Funnel Automation

From onboarding and upselling to retention and reactivation—automate every stage of the customer journey. Configure scenarios to offer timely services, retain customers, boost engagement, and ultimately increase LTV.

Visual Campaign Builder

Design CVM campaigns without coding or IT support. The drag-and-drop builder lets you quickly launch complex campaign flows aligned with your business logic and objectives.

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Advanced Analytics

AI & ML technologies for CVM: Next Best Offer, churn prediction, customer profiling based on 700+ parameters, and precise personalization.

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AI Orchestration of Offers & Content

The solution enables centralized management of offer texts, product attributes, and activation scenarios. At every customer touchpoint, the platform selects the Next Best Offer, appropriate content, and the corresponding business operation for product activation—automating the entire process.

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Audience Microsegmentation

Pinpoint targeting down to a segment of one. Segment customers by various criteria—from gender and age to interests and behavior.

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Omni- and Multichannel Customer Engagement

Build meaningful dialogues with customers across multiple channels: mobile apps, websites, messengers, email, SMS, and push notifications. Use multiple channels within a single campaign.

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Detailed Reporting

Real-time analytics dashboards for accurate campaign performance tracking and fast optimization.

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Flexible Integration with External Systems

Import and export data across any business systems: CRM, core banking, DWH, DMP, IVR, chatbots, and more.

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Scalability and Reliability

A fault-tolerant system built to support massive audiences: up to 40 million customers, 800+ campaigns daily, and 100,000 events per second.

EW Marketing Platform
Use Cases

Telecom

Banking

Cross-sell

Boost sales by activating additional products such as data packages, service subscriptions, roaming options, and more.

Up-sell

Increase ARPU by promoting higher-tier plans and premium services to high-value customer segments.

Next Best Offer (NBO)

Leverage subscriber behavior data to deliver the right offer at the right time and maximize conversion rates.

Churn Prediction

Identify customers at risk of leaving for a competitor and take timely actions to retain them.

Customer Retention

Launch campaigns with special offers targeting churn-prone users, such as those who have stopped using their SIM cards.

Credit Scoring

Apply data analytics to accurately determine credit limits and trust-based traffic packages for individual subscribers.

Cross-sell and Up-sell

Analyze customer behavior and segment audiences to increase conversion with personalized product and service offers.

Credit Scoring

Use AI & ML for credit scoring to accurately assess customer creditworthiness, reduce financial risks, and accelerate decision-making.

Bank Card Onboarding

Increase card activation rates through effective onboarding communications in digital channels, reducing early-stage churn.

Next Best Offer (NBO)

Track customer behavior and respond instantly at the moment they are most likely to need your product.

Churn Prediction

Identify account and cardholders who may be planning to switch banks to proactively launch loyalty initiatives.

Customer Retention

Design personalized offers for at-risk customers, such as higher interest rates on deposits, preferential loans, or premium services.

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Sizing and ROI Assessment
2

Business-Specific Use Case Development
3

Platform Integration into Business Processes
4

24/7 Support
5

Ongoing Employee Training

Sizing and ROI Assessment

We begin with a detailed analysis of your requirements and assess the necessary infrastructure. Eastwind experts will determine the optimal solution sizing and calculate ROI to ensure your investment is justified.

Business-Specific Use Case Development

We tailor solutions to your business needs. Together, we develop and test use cases designed to help you achieve your customer value management goals.

Platform Integration into Business Processes

We can integrate the platform into your IT landscape in 4 months. We ensure compatibility with your existing systems and provide staff training.

24/7 Support

We’re always available. Our support team works around the clock so you can focus on growing your business without worrying about technical issues.

Ongoing Employee Training

We conduct training sessions and workshops on the customer value management software to help your team fully leverage the implemented solution.

What Our Clients Say

1 / 3

The functionality of Eastwind’s CVM platform fully meets market standards. At the same time, the product continues to evolve—for instance, the interface has become much more user-friendly in recent years, which simplifies the work of our employees.

Kamaldin Pirimbaev
Head of Customer Value Development, Kcell

Eastwind’s CVM system enabled us to bring many ideas and marketing campaigns to life. The intuitive web interface sped up segmentation, testing, and scenario launch. The trigger platform, combined with big data analytics, increased the relevance of our offers. With campaign manager integration into external systems, we expanded promotion channels—from classic SMS blasts to personalized app-based marketing.

Konstantin Gordeev
Head of CVM, MegaFon Tajikistan

Eastwind stood out among other vendors because it offered a comprehensive solution that fully met our requirements. Other companies provided only partial solutions or needed significant customization, while Eastwind’s product already had all the necessary features for automating marketing communications.

Andrey Veselov
Managing Director of Product Development, Gazprombank Mobile

Professional Services
by Eastwind

Let us handle campaign and ML model launches while you build your internal team.

Marketing Campaign Management

Define KPIs for CVM campaigns
Select target groups
Set up and launch initial campaigns
Evaluate performance and optimize accordingly

Data Analysis and Modeling

Identify data use cases
Configure integration with data sources
Develop and deploy ML models
Analyze model performance and fine-tune as needed

Support in Building Your In-House Team

Determine required team size and skill sets for working with our platform
Assist with candidate selection and interviews
Participate in the onboarding process
Conduct platform training sessions

Lower Financial Risk

There’s no initial outlay for the CVM platform—payments are made as revenue is generated.

Transparent Partnership

Payments are tied to financial results—we earn only when you earn.

Guaranteed Profitability

With years of experience and deep market insight, we can confidently deliver stable returns for your business.

FAQ

What's included in the CVM platform implementation?

Implementing EW Marketing Platform is a full-cycle engagement, from infrastructure sizing and ROI assessment to seamless integration with your IT ecosystem and team onboarding. Our specialists tailor the solution to your business, co-develop and test use cases with you, and ensure smooth compatibility with the existing systems.

How soon can we launch the first campaigns?

The base implementation takes as little as 4 months. From there, Eastwind’s team can take the wheel on your first campaigns—so you start seeing results while your in-house team is still ramping up.

Which communication channels does the platform support?

EW Marketing Platform connects with a wide range of channels: mobile app, web, messengers, email, SMS, and push notifications. And you can mix and match any of them within a single campaign.

Can campaigns be launched without involving the IT team?

Absolutely. The visual campaign editor lets you build scenarios of any complexity—no coding skills or IT involvement required. Marketers can independently configure business logic, manage the product catalog, and launch campaigns, while the platform automates everything from offer selection to delivery.

FAQ