EW AdConnect — launch targeted advertising campaigns based on carrier data

B2B Ads: The Key to Telecom’s Future Growth

The digital advertising market is experiencing significant structural shifts. As major tech companies impose restrictions on user data collection, adtech platforms are being forced to adopt probabilistic models, which often fall short in delivering precise targeting.

Mobile operator targeting has a distinct edge in this space: deterministic subscriber data that doesn’t rely on cookies or other services. This encompasses precise cell-based geolocation, social connections, behavior, genuine interests, and more.

Operators tend to focus on large advertisers, manually setting up targeted ads, but in doing so, they overlook the small and medium-sized business market. To tap into this revenue potential, a self-service platform like EW AdConnect is necessary.

Benefits
for Telcos and Advertisers

Telecom Operator

Advertiser

Unlock quick revenue streams. Deploy a fully functional ad management platform in a few months, and automate every step of the process, from onboarding partners to reviewing their campaigns.

Effortless scalability for your team. Reach thousands of SMBs without overloading your staff. Advertisers handle self-registration, targeting setup, and campaign launch, while your team focuses on moderation.

Total control and data protection. Set targeting depth, contact policies, and tariffication rules. Keep subscriber data secure within your own infrastructure.

Precise legal targeting. Advertisers get access to telecom targeting and data. They can combine up to 50 parameters in a single campaign for maximum accuracy.

Real-time trigger campaigns. A unique opportunity to launch communication based on behavioral triggers and deliver relevant offers when customers are most ready to buy.

Rapid campaign launch. The intuitive campaign builder enables you to launch your first outreach within 24 hours, and all subsequent ones in just minutes. Registration, budget management, reach and conversion reporting — all in a single interface.

[ 01 ]

Precision Targeting with Mobile Operator Data

EW AdConnect allows for combining targeting parameters to achieve unparalleled accuracy, including demographics, social connections, interests, behavioral factors, devices, real-time geolocation, and more.

[ 02 ]

Seamless Omnichannel Engagement

EW AdConnect supports SMS and allows integration with various channels, including email, Telegram, mobile apps, and more. Advanced contact policies and anti-spam filters ensure respectful communication and maintain subscriber trust.

[ 03 ]

Full Automation

With the campaign master, setting up a campaign takes just minutes. Simplified onboarding and pre-built templates streamline the process, leaving the mobile operator's team to focus on registering advertisers and verifying mailings.

[ 04 ]

Real-Time Analytics and Reporting

Advertisers can view statistics on deliveries, opens, clicks, and conversions in real-time. Operators receive aggregated analytics across all advertisers, including campaign count, TPS, delivery status, channel and segment distribution.

[ 05 ]

A Solution That's Truly Yours

Our white label solution allows you to brand EW AdConnect as your own, with customizable name, colors, and logo in the web interface and UI elements. The result is a seamless integration with your operator ecosystem.

FAQ

How long does it take to launch the telecom advertising platform?

Deploying Eastwind AdConnect usually takes 4 months from integration kickoff to commercial launch. We handle infrastructure setup, targeting configuration, interface branding, testing, and team training, supporting you every step of the way.

How is subscriber data secured in mobile operator targeting?

All subscriber data stays within the operator’s infrastructure and is never shared with advertisers, helping ensure full compliance with data protection laws.

What collaboration models are offered?

We provide three flexible options:

CAPEX: A one-time payment for the platform license and implementation work, with a one-year warranty support. The platform is fully owned by the operator.
Revenue Sharing: The operator shares a percentage of the revenue generated via the platform with Eastwind. This model supports a fast launch and mutual growth.
Subscription: Annual payments for the license after project completion and the solution goes live. This model ensures a predictable project budget for the full partnership.