Trigger Platform Eastwind Event Processing

Building online customer profiles

Create customer profiles that update instantly with our real-time campaign platform, ensuring that every offer you send is relevant at the very moment it's delivered.

Real-time offer personalization

Analyze customer behavior to tailor individual communications and increase engagement.

Real-time marketing automation

Respond to customer needs instantly: EW Event Processing detects any change in a customer’s profile and signals other systems, such as your campaign manager, to act immediately.

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Flexible scenario configuration

Supports multiple trigger types: simple, accumulative, and complex composite triggers with advanced logic through our trigger platform software.

[ 02 ]

Centralized user event processing

All data from external sources flows into a single system for event-driven marketing. Easily connect new resources as needed.

[ 03 ]

User-friendly graphical interface

Design scenarios as block diagrams using 50+ tools: conditions, loops, counters, and more with the RTM platform.

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Extensive integration capabilities

Works with external systems via HTTP/REST, SOAP, RabbitMQ, MS MQ, MS SQL, PostgreSQL, Oracle, SMSC, USSD, and IVR.

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Autonomous operation

Send personalized offers without requiring integration with a campaign manager for trigger campaign automation.

Use Cases for Trigger-based Communications

Telecom

Banking

Promoting personalized data packages

When a data bundle is nearly used up, offer an add-on package sized to the subscriber’s average daily usage.

Top-up

Suggest a top-up for a personalized amount in exchange for a bonus using real-time campaigns for personalization.

Credit advance

When the balance is low, send an offer for an advance payment service.

Up-sell

Recommend a higher-tier plan if the subscriber often exceeds their current limits.

Spend & get

Reward subscribers for usage (e.g., minutes or messages) with bonuses to build loyalty.

Silent roamers

If a roaming subscriber is inactive, offer them a special tariff.

Customer retention

Detect drops in activity and offer personalized incentives to re-engage.

Anomaly response

React instantly to unusual activity or transactions to prevent risks and protect customers using a real time data processing platform.

Credit card promotion

Offer a card with lower interest rates to customers who frequently use overdrafts or short-term loans.

Churn prevention

Monitor credit bureau inquiries or third-party checks and respond immediately with competitive offers.

Balance-triggered offers

Suggest opening a deposit or savings account when a large amount is transferred from the customer’s account.

FAQ

What types of companies is EW Event Processing for?

Ideal for telecom operators, banks, and any organization that wants to run event-based campaigns and respond to customer needs in real time.

How complex can business logic be?

The automated RTM solution supports everything from simple linear scenarios to sophisticated chatbot logic that considers multiple customer profile parameters and behaviors.

How does integration work?

Eastwind’s trigger platform integrates with any data source or external system, including CRM, billing, and more.

What is the deployment model for EW Event Processing?

EW Event Processing is deployed on-premise within the customer’s infrastructure, with full integration to required systems.

How long does implementation take?

It depends on integration complexity and the number of scenarios. Basic trigger platform software setup can be configured in just a few months.

EW Event Processing

Challenges EW Event Processing Solves