AI & ML Solutions
for Telecom and Banking
We automate marketing, build robust ML infrastructure, and help protect and monetize customer data.
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Marketing Automation
Increase LTV, engagement, and loyalty with flexible audience segmentation, omnichannel outreach, and personalized messaging.
Explore our CVM solution
Mobile Device Control
Leverage the Central Equipment Identity Register (CEIR) to combat smuggling, counterfeiting, and illegal activities at the national level.
Explore the solution
A2P Traffic Monetization
Eliminate "gray" routes and maximize revenue from commercial traffic across your network.
Explore the solution
SMS Spam and Fraud Prevention
Boost subscriber trust by blocking unwanted messages and turn anti-spam protection into a new source of revenue.
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Data Analytics & Monetization
Transform fragmented customer data into strategic assets. Leverage AI & ML for smart segmentation, personalized offers, and churn prediction.
More on our services
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Expertise-Driven Technologies
We’ve been developing high-load systems for the major companies since 1997.
We focus on results—not just delivering products, but supporting our clients throughout the entire journey, from solution implementation to achieving profitability. We share risks and exchange expertise, helping each client successfully reach their goals.
17
countries
250M+
products users
28
years
250+
enterprise projects
10+
years of big data experience
No. 1
in CIS, by the number of implemented CVM
Products
Marketing & Customer Experience
Customer Lifecycle Management
Manage every stage of the customer journey, from onboarding and cross-sell to retention and reactivation, with AI-powered micro-segmentation and omnichannel engagement.
Real-Time Targeting
Use a trigger-based platform to analyze customer behavior and activate events in external systems for targeted advertising.
AI & ML
Strengthen your CVM platform with 360° customer profiles, machine learning models for next-best-offer and churn prediction, feature stores, and more.
More on EW Marketing PlatformFlexible Segmentation
Build any audience segment using an intuitive interface in the campaign management system. No technical background required.
Visual Builder
Design even complex campaigns with pre-built blocks and templates. No coding needed.
Deep Personalization
Use embedded AI to analyze profiles, interactions, and behavior in real time and deliver highly personalized offers.
More on EW AdTargetLaunch Partner Campaigns
Monetize your customer base through targeted campaigns from partners of any size.
Process Automation
Enable partners to self-register and manage campaigns, easing the operational burden.
Multichannel Precision Targeting
Deliver valuable services via the most effective channels using flexible segmentation and look-alike analysis.
Services
AI & Advanced Data Analytics
360° Customer Profile
We help calculate unique attributes, including interests and social graphs, to promote the most relevant services.
Churn & NBO Prediction
We build ML models to predict churn and recommend the best offers, increasing retention and conversions.
All Data Types
We support the analysis of structured, semi-structured, and unstructured data for maximum accuracy.
Architecture Design
Define optimal computing resources and team requirements for stable performance.
ETL Process Implementation
Set up and manage the full data processing cycle — in the cloud or on-premise.
Outsourced Infrastructure Support
Assemble expert teams to manage big data systems, with built-in knowledge transfer and mentoring.
Expert Consulting
Tackle challenges like choosing the right architecture and tech stack, assembling the project team, and optimizing data processes.
Internal Team Development
Assess talent needs, define skill profiles, and support hiring and onboarding.
Training & Mentoring
Train your teams in behavior analysis, hypothesis testing, advanced queries, and reporting.
Products
Traffic Protection & Device Control
A2P Traffic Monetization
Track all message types (MO, MT, A2P) via SS7, SIGTRAN, SMPP, and IP. Use AI to detect grey routes and SIM boxes.
SMS Fraud Prevention
Deploy multi-layer protection against spoofing, flooding, GT scanning, and other fraud types.
Intelligent Spam Filtering
Use advanced text analysis to detect spam campaigns with high precision and low false positives.
More on EW SMS FirewallA2P Traffic Monetization
Detect unauthorized use of free Flash Calls in place of paid OTP SMS for two-factor authentication. Block unwanted calls and monetize legitimate traffic.
Fraud Prevention
Protect subscribers from common types of phone fraud: CLI spoofing, Wangiri schemes, and fraudulent call center attacks. The system identifies anomalous call patterns and blocks suspicious traffic before it reaches subscribers.
Counterfeit Device Detection
Identify and block illegal devices to combat smuggling and theft.
Increased State Revenue
Implement registration fees and integrate payment systems to boost national revenue.
Interagency Data Exchange
Enable secure data sharing between customs, tax, and law enforcement via APIs.
More on EW CEIR
Eastwind’s Expertise
For over 10 years, we have been developing products and building expertise in the field of CVM. Our goal today is not only to offer a flexible platform that meets business needs but also to share our accumulated experience and proven monetization cases with our customers. As a result, Eastwind's CVM solution quickly pays off, and we are ready to guarantee this through Revenue Sharing implementation.
We have gained experience in traffic monetization and protection across different parts of the world and understand how critical solutions like SMS Firewall are to an operator's infrastructure. To ensure the system operates smoothly, the Eastwind team builds a resilient architecture and swiftly responds to incident resolution. We also proactively implement AI technologies to manage traffic more effectively and deliver even greater value to our customers.
Eastwind’s data analytics services help our clients integrate AI & ML into their business processes faster and achieve tangible results. The Eastwind team immerses itself in every project and provides full-cycle support — from defining the task to implementing machine learning models and training the client’s employees.
Solutions
for Your Industry
Telecom Operators
Drive revenue through A2P traffic monetization, boost engagement with personalized offers, and protect subscribers from fraud using predictive analytics.
All telecom solutions
Banks
Use client data to transform marketing. Predict behavior for credit risk and retention. Smart segmentation delivers targeted offers that grow LTV.
All banking solutions
Regulators
Control device imports, boost customs revenue, block stolen phones, and track suspicious devices to improve national security.
All govtech solutionsOur Clients’
Success Stories
SMS Aggregator in Africa
+50%
legal A2P messages, fully monetized by the aggregator
Bank in the CIS
80%
accuracy in churn prediction, effectively segmented clients into churn/non-churn groups
Mobile Operator in Kazakhstan
$2,28M
in cross-sell and up-sell revenue in the first year after analytics platform launch
Clients Come First
Why us
Eastwind and Zain Kuwait Year-End Results
Kcell Mobile Operator Training
Mobile World Congress, Barcelona
Kcell Mobile Operator Training
1 / 5
Support & Consulting
We dive deep into client processes to tailor our solutions for maximum impact. Together, we define success metrics and drive ROI.
Professional Services
We handle campaign launches, ML model development, and grey traffic blocking — with guaranteed results and Revenue Sharing options.
Team Training
We provide custom training for Eastwind clients, sharing expertise and best practices.
What Our Clients Say
Eastwind’s CVM solution meets market standards and continues to evolve. The new UI is much more intuitive, which makes our work easier.
Kamaldin Pirimbaev
Head of CVM Development, Kcell
Head of CVM Development, Kcell
EW SMS Firewall gives us flexibility and effectively blocks most fraud and spam. URL verification is especially useful. It's exactly what we need.
Noel de Guzman
Senior Mobile Network Specialist, Zain Kuwait
Senior Mobile Network Specialist, Zain Kuwait
What I value most about working with Eastwind is that they speak our language. Their deep understanding of telecom makes collaboration smooth and effective.
Leonid Mikhailov
Head of CVM, SberMobile
Head of CVM, SberMobile
The Eastwind platform updates had a significant impact on CVM performance growth. This allowed us to successfully scale in the mobile app and key channels such as the website, chatbot, call center, and IVR. We highly appreciate the coordinated and prompt work of the Eastwind team.
Askar Duishenaliev
Head of Big Data and Customer Value Management Department, Kcell
Head of Big Data and Customer Value Management Department, Kcell
Eastwind’s client focus stands out. They’re always ready to help and find solutions. That’s what makes our partnership strong.
Ravin Begaliev
Chief Data Officer, ex-Ucell
Chief Data Officer, ex-Ucell
Blog
All materials
How to detect 70% of churning bank customers with big data analytics and ML-models
Mobile Operator Achieves 1.5x Revenue Growth Using EW Marketing Platform
Conferencing, Messaging, and the New EW Polyphone Design
Types of SMS Fraud: Implications for Mobile Operators and How to Prevent Them
How the Operator Used Competitor Repricing for an Upsell to 8,000 Subscribers
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