Telecom Advertising Platform for Operator Data Monetization

B2B Ads: The Key to Telecom’s Future Growth

The digital advertising market is experiencing significant structural shifts. As major tech companies impose restrictions on user data collection, adtech platforms are being forced to adopt probabilistic models, which often fall short in delivering precise targeting.

Mobile operator targeting has a distinct edge in this space: first-party subscriber data that doesn’t rely on cookies or other services. This encompasses precise cell-based geolocation, social connections, behavior, genuine interests, and more.

Operators tend to focus on large advertisers, manually setting up targeted ads, but in doing so, they overlook the small and medium-sized business market. To tap into this revenue potential, a self-service platform like EW AdConnect is necessary.

Benefits
for Telcos and Advertisers

Telecom Operator

Advertiser

Unlock quick revenue streams. Deploy a fully functional ad management platform in a few months, and automate every step of the process, from onboarding partners to reviewing their campaigns.

Effortless scalability for your team. Reach thousands of SMBs without overloading your staff. Advertisers handle self-registration, targeting setup, and campaign launch, while your team focuses on moderation.

Total control and data protection. Set targeting depth, contact policies, and tariffication rules. Keep subscriber data secure within your own infrastructure.

Precise legal targeting. Advertisers get access to telecom targeting and data. They can combine up to 50 parameters in a single campaign for maximum accuracy.

Real-time trigger campaigns. A unique opportunity to launch communication based on behavioral triggers and deliver relevant offers when customers are most ready to buy.

Rapid campaign launch. The intuitive campaign builder enables you to launch your first outreach within 24 hours, and all subsequent ones in just minutes. Registration, budget management, reach and conversion reporting — all in a single interface.

[ 01 ]

Precision Targeting with Mobile Operator Data

EW AdConnect allows for combining targeting parameters to achieve unparalleled accuracy, including demographics, social connections, interests, behavioral factors, devices, real-time geolocation, and more.

[ 02 ]

Seamless Omnichannel Engagement

EW AdConnect supports SMS and allows integration with various channels, including email, Telegram, mobile apps, and more. Advanced contact policies and anti-spam filters ensure respectful communication and maintain subscriber trust.

[ 03 ]

Full Automation

With the campaign master, setting up a campaign takes just minutes. Simplified onboarding and pre-built templates streamline the process, leaving the mobile operator's team to focus on registering advertisers and verifying mailings.

[ 04 ]

Real-Time Analytics and Reporting

Advertisers can view statistics on deliveries, opens, clicks, and conversions in real-time. Operators receive aggregated analytics across all advertisers, including campaign count, TPS, delivery status, channel and segment distribution.

[ 05 ]

A Solution That's Truly Yours

Our white label solution allows you to brand EW AdConnect as your own, with customizable name, colors, and logo in the web interface and UI elements. The result is a seamless integration with your operator ecosystem.

FAQ

What is EW AdConnect?

EW AdConnect is a white-label telecom advertising platform for operators that want to launch a self-service ad portal for SMB advertisers.

Who is EW AdConnect built for?

It is built for telecom operators. SMB advertisers use the platform to create and launch campaigns.

Does EW AdConnect expose subscriber data to advertisers?

No. Subscriber data remains inside the operator’s infrastructure.

What data can be used for targeting?

Campaigns can be configured using a range of targeting criteria: demographics, social connections, interests, behavior, devices, and real-time geolocation. Targeting supports combinations of up to 50 parameters.

What channels does the platform support?

SMS is the primary channel. Email, messengers, mobile app, and other operator-owned channels can also be connected.

Does EW AdConnect support real-time trigger campaigns?

Yes. The platform supports trigger campaigns based on subscriber behavior, real-time geolocation, and other available operator-side parameters.

Can the platform be launched under the operator’s brand?

Yes. Yes. EW AdConnect is a white-label ad platform supporting full branding customization, including name, colors, logo, and UI elements.

How long does it take to launch the telecom advertising platform?

Deploying Eastwind AdConnect usually takes 4 months from integration kickoff to commercial launch. We handle infrastructure setup, targeting configuration, interface branding, testing, and team training, supporting you every step of the way.

How is subscriber data secured in mobile operator targeting?

All subscriber data stays within the operator’s infrastructure and is never shared with advertisers, helping ensure full compliance with data protection laws.