EW Navigator

Targeted Marketing

Set up promotional campaigns across multiple channels: from low-cost USSD to IVR. The omnichannel router lets you use the platform as a centralized hub for connecting with transport and service systems.

VAS Service Development

Build unlimited services using existing integrations and actions. Reuse existing integrations like billing requests or SMS sending to configure new services fast, with no extra development required.

Content Service Monetization

Simplify integration with content providers and enable subscribers to sign up for their content via an interactive USSD menu.

[ 01 ]

Intelligent Routing

Messages are delivered via the most optimal channel based on current load, delivery cost, and subscriber preferences.

[ 02 ]

Intuitive Service Design

A visual interface for configuring message processing logic, integrating with external systems, and setting service tariffs.

[ 03 ]

Flexible Scenario Configuration

Design scenarios of any complexity—including branching and cascading flows—and enhance them using logical expressions.

[ 04 ]

Broad Integration Capabilities

Integrate with the operator’s infrastructure using open industry protocols (HTTP, SIGTRAN, SMPP, SIP-I, CAMEL, DIAMETER) or proprietary protocols (with available documentation).

[ 05 ]

Campaign Counters

Set limits on impressions and click-throughs via ad “tails” in messages—for the entire campaign, within specific timeframes, and more.

[ 06 ]

Subscriber Charging

Transfer data to billing systems with support for both prepaid and postpaid subscribers, using both MO (Mobile Originated) and MT (Mobile Terminated) charging models.

Communication Channels
in EW Navigator

USSD

SMPP

IVR

Chatbot

USSD

Enable interaction between subscribers and service apps via USSD. Build your own self-service portal or send interactive USSD pushes to engage with subscribers.

The system supports multiple USSD content billing models:

Menu branch navigation
USSD requests to specific numbers
Subscription fees for time-limited menu access

SMPP

Send and receive messages via SMPP 3.4 and 5.0 protocols. Campaigns can be triggered by events or scheduled.

Messages can be generated:

Statically: predefined content in the campaign parameters
Dynamically: content is auto-generated based on templates using variables from external systems

IVR

Run IVR campaigns with automated outbound calls triggered by events or set schedules.

The platform provides easy tools to configure IVR components:

Handling incoming and initiating outbound calls via SIP
Playing and recording audio files
DTMF (Dual-tone multi-frequency) input handling

Chatbot

Deploy a conversational agent to handle customer inquiries in text chat.

The chatbot automates customer service and notifications across multiple channels:

SMS
Messengers
Mobile apps
Web applications

FAQ

What types of integrations does EW Navigator support?

The system supports two types:

Two-way: accepting incoming requests from external systems and sending responses back
One-way: sending outbound requests to external systems

Which databases does the system support?

The platform works with MS SQL Server, PostgreSQL, and Redis.

What are the implementation stages for EW Navigator?

The on-premise implementation includes four stages:

Project documentation development (preliminary research, requirement gathering, implementation planning)
Deployment and configuration (customization, hardware delivery and installation, system setup)
Pilot operation (training, testing, data collection and analysis)
Production rollout (step-by-step feature activation, fine-tuning, technical support)